US: Minions land at Build-A-Bear Workshop - Licensing.biz

US: Minions land at Build-A-Bear Workshop

Customisable collection of Minions characters available in-store and online.
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Build-A-Bear Workshop is to produce a line of exclusive, make-your-own Minions plush to tie in with the launch of the eagerly anticipated film.

The collection will include Kevin, Stuart and Bob, with the characters being added to Build-A-Bear's summer season line-up.

It will also include a variety of costume options, including the Minions signatire denim overalls and rubber boots, along with three era costumes featured in the film. Children can also choose from a selection of pre-recorded sounds based on each character's own popular sayings or add their own personal message on a Build-A-Sound recordable chip.

"Our Minions line is a unique, customisable offering, where guests can choose their own costumes, sounds and, of course, participate in our signature heart ceremony to make their Minion their own," said Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop.

"Our collaboration with Universal and Illumination is testament to yet another way we are providing memorable experiences for our store guests."

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