US: Nickelodeon's Blaze and the Monster Machines makes retail debut at Toys R Us - Licensing.biz

US: Nickelodeon's Blaze and the Monster Machines makes retail debut at Toys R Us

Inspired by Nickelodeon’s hit pre-school series of the same name, the line-up features the monster truck Blaze and his eight-year-old driver AJ, alongside the show’s cast of characters.
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Nickelodeon has teamed with Fisher-Price to launch the first wave of Blaze and the Monster Machines products in Toys R Us stores across the US.

Inspired by Nickelodeon’s hit pre-school series of the same name, the line-up features the monster truck Blaze and his eight-year-old driver AJ, alongside the show’s cast of characters.

The new range includes plush, vehicles, die-cast, a Slam & Go assortment of racing vehicles, talking toys and the Transforming Blaze Jet that sees Blaze turn into a jet plane.

“As the popularity of Blaze and the Monster Machines continues to grow, we are excited to bring the adventures from the show into the homes of our fans,” said Manuel Torres, senior vice president of global toys and publishing at Nickelodeon Consumer Products.

“Fisher-Price has brought the signature styles, action and excitement from the show to life.”

James Uitdenhown, vice president of general merchandising at Toys R Us US, added: “We worked closely with our partners at Fisher-Price and Nickelodeon to be the first retailer to race this actin-packed line to shelves.

“Ever since Blaze and the Monster Machines roared to life, pre-schoolers have been clamouring for toys starring the show’s entire gang of characters.”

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