Entertainment One, Fisher Price and Toys R Us have signed a deal which will see the latest licensed Peppa Pig toys sold exclusively at the US retailer.
"The charm and fun-loving disposition of the Peppa Pig character has captured the hearts of parents and children everywhere," said Joan Grasso, VP, Licensing North America, Entertainment One Family.
"We are thrilled to partner with Fisher-Price and Toys R Us to launch the new line of Peppa Pig toys and are confident that fans will enjoy bringing the television series to life in this new and exciting way."
The toys include Peppa Pig play-sets, such as the Peek n Surprise Playhouse, Peppa's Schoolhouse/Treehouse Assortment and the Picnic Adventure Car.
Peppa and Friends Play Figures are compatible for playtime with Peppa's Playhouse, Peppa's Schoolhouse and Peppa's Treehouse.
A range of Peppa and Friends Plush has also been developed.
The Fisher-Price toy range is exclusive to the US while in UK the master toy licensee is Character Optiobns.