US: Top designer signs for Wal-Mart

Cherokee, Norma Kamali and US retail chain join forces for new apparel and accessories lines.
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Licensor and brand management company Cherokee has signed a licensing agreement between designer Norma Kamali and Wal-Mart.

The multi-year deal covers a wide range of categories including women's and children's clothing, footwear, accessories and home.

"My life dream has been to promote self esteem for women and wellness for the entire family," Kamali said in a statement. "Now I have the perfect opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfil this dream."

Robert Margolis, chairman and CEO of Cherokee, added: "This landmark deal combines the talent and experience of Norma Kamali with Wal-Mart's reach and vision. We believe this partnership will deliver extraordinary results and will far surpass any third party partnerships we have facilitated to date."


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