TNS Retail Forward's consumer marketing and retailing expert Dan Stanek will be delivering a special keynote address at Licensing International in June.
Stanek will discuss how the stalled global economy and domestic recession are affecting consumer buying habits and predict which of the changes will be fleeting and which will have lasting impact.
He will also offer guidelines for identifying and appealing to a newly defined set of consumer 'hot buttons' in an altered marketing landscape.
"The health and wellbeing of the licensing industry is inextricably linked to what goes on at retail, so we are thrilled to have Dan Stanek kick off the 2009 Licensing Expo with a visionary look to the future," said Charles Riotto, president of LIMA.
"Dan's assessment of where consumers and the retail business are headed will give attendees from all corners of the licensing business the knowledge they need to anticipate trends and plan ahead."
Licensing International 2009 runs from June 2nd to 4th at the Mandalay Bay Convention Center, Las Vegas. Click here to visit the official website.