Aardman has signed a deal with department store group Harvey Nichols for its popular characters Wallace and Gromit to spearhead a print advertising campaign for the opening of its new store in Bristol.
In a series of ads shot by Giles Revell for creative agency DDB London, Wallace, Gromit and Lady Tottington will have a makeover by one of Britain's most prestigious shops.
Harvey Nichols has revamped the wardrobe of the inventor and his sidekick, with Wallace appearing in a Dolce & Gabbana fitted shirt and an Alexander McQueen cashmere jacket - something of a change from his usual green tank top.
Gromit, meanwhile, sports a navy silk Paul Smith scarf, a Duchamp purple stripe silk scarf and Ray Ban wayfarer sunglasses, while Lady Tottington gets the chance to dress up in Christian Louboutin shoes, Alexander McQueen dress and a metallic bronze 'Puffy' bag by Zagliani.
Sean Clarke, head of marketing and licensing at Aardman, said: "I've never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that W&G, a great British institution, celebrate another institution in retailing, Harvey Nichols, coming to Bristol.
"We were thrilled to work with Harvey Nichols on this project and I'm sure it will provide a great platform to launch the store in Bristol."
Julia Bowe, Harvey Nichols' marketing director, added: "We were delighted that these two characters so close to the heart of Bristol agreed to appear in our ad campaign for the launch of our sixth store in the UK, and our flagship store in the South West.
"I hope that now they have started, they will continue to shop with us."