A new Baby Essentials line of Waybuloo clothing will be appearing in Asda stores and online at George.com.
The ranges consists of four colourful styles for the very youngest Waybuloo fans, including sleepsuits, hooded towels, pyjamas and bodysuits, for ages 0 to 24 months and for both girls and boys.
To celebrate the launch, Asda is also giving away a bundle of Waybuloo goodies worth £140 in the latest Asda Baby and Toddler Club competition online.
As well as all the items in the Baby Essentials Waybuloo collection, the winner will receive a new DVD box set, a talking Waybuloo plush and mini soft toy, a collection of Waybuloo books including Treasure Hunt (10 Minute Tale), Sticker Scene Book and the Waybuloo Pocket Library – and a £50 Asda gift card to spend on baby items of their choice.
Ten runners up will also receive a pyjama set and a cute Waybuloo toy.
Jennifer Lawlor, senior VP strategy and planning consumer products, at Zodiak Rights said: “Waybuloo is a proven and enduring pre-school hit with a loyal following and we’re confident that this beautiful collection, available exclusively at George, will be a huge hit with the show’s youngest fans and their parents.”