Whitney Port set to launch activewear line with Target - Licensing.biz

Whitney Port set to launch activewear line with Target

The collection is set for launch during the back-to-school season, and will make reference to her early years as a ballet student.
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Former reality star and designer Whitney Port is teaming up with retailer Target to design a line of activewear.

The star reportedly pitched her label Whitney Eve to the US retailer, but with a fitness twist.

The collection is set for launch during the back-to-school season, and will make reference to her early years as a ballet student.

In addition, Port revealed in an interview with WWD that the range will deliver her signature ‘feminine and funky prints’.

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