The Wiggles are this month giving 300,000 Tesco Baby & Toddler Club members the opportunity to download a free e-book as part of a promotion running in the Club's newsletter.
The newsletter, which will also be included in the December Baby & Toddler Club mailings, will announce The Wiggles 2010 UK tour dates and will feature a competition to win show tickets.
Parents will be driven to the Tesco website to personalise and 'publish' their own e-book online. They will then have the option to print their personalised version as a keepsake and send a copy to a friend.
Once the promotional period ends, the e-book will become available via WiggleTime.com, the interactive virtual world for pre-schoolers.
"We're delighted to be working with Tesco Baby & Toddler Club again, especially on a world first for us," said Mike Conway, MD of The Wiggles. "The promotion we ran last November received a phenomenal rate of response and provided a fantastic launchpad for the UK tour."
Jenna Bannerman, manager of Tesco Baby & Toddler Club, added: "Parents and young children love The Wiggles for their unique brand of fun songs and educational entertainment. Here, we're thrilled to be teaming up with The Wiggles once again to offer our members these fantastic benefits."