Wow Stuff is readying the launch of a new mobile phone video service for Argos customers, which will allow them to quickly and visually understand a product's features and benefits.
By texting keywords to a special number, a link to the video will appear on the customers' mobile phone in around ten seconds.
TXT4VID will first appear in the Argos Christmas Gift Guide on Science Museum-branded gifts and toys.
"We have been producing in-store videos to support our branded toys and gifts in retail stores and online for nearly three years now," explained Richard North, MD of Wow Stuff. "Our stats consistently show an increase of 300-400 per cent in sales per square foot of retail space when we deploy these. When we moved to internet-enabled touch-screens, the customer interaction proved a great success. Our resulting sales increased to a staggering 500 per cent.
"The target audience for TXT4VID is twofold; retail shoppers in a rush and catalogue shoppers who cannot understand a product's features from a small photograph and limited copy descriptions. The analogy we use is that, if a picture paints a thousand words, a video paints a million."