RHS partners with Annie Sloan for decorative decoupage papers

The Royal Horticultural Society and Annie Sloan, one of the world’s leading authorities in paint, colour and style, have announced a partnership for decoupage papers, a form of household decoration that simply and cost-effectively transforms a wide range of pieces in any home.

With her design team, Annie Sloan carefully searched through the RHS Lindley Collections – the world’s largest collection of botanical art – to find illustrations to cut out, repeat, combine and colour to match some of the 47 colours from Annie’s famous Chalk Paint palette, a versatile decorative furniture paint designed by Annie Sloan in 1990.

There are 12 individual designs with two large sheets of decoupage paper per pack. The RHS name and logo are prominently highlighted on the front of the packaging. The back of the packaging includes information about the RHS and its aims, alongside a practical guide to using the decoupage papers.

Annie Sloan and her team are working towards a global launch in late autumn 2021 – online and in physical stockist shops around the world. Annie Sloan sells through a network of independent shops in more than 55 countries.

Annie Sloan offers a wide selection of home decoration products, ranging from fabric, waxes and finishes to stencils, tools and of course her world-famous Chalk Paint.

Amy Honour, Head of Marketing, Annie Sloan Interiors Ltd, says: “Annie’s ambition has always been to inspire individuals with the confidence to bring colour, character and design into their homes. For this range, that colour, character and design has come about with help from the RHS – the passionate force at the heart of horticulture for more than two centuries. The result, we think, is both beautiful and memorable.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. …