RHS continues homeware expansion with Sofas & Stuff partnership

Continuing the successful expansion of the RHS brand into homeware, the Royal Horticultural Society has announced a major new partnership with British company Sofas & Stuff Ltd, a creator of bespoke sofas, chairs, beds, footstools and more.

The agreement will see RHS-inspired designs adapted for fabrics that can be used across any of the Sofas & Stuff range of handmade furniture, or purchased as fabrics for curtains and blinds or other soft furnishing projects.

Titled the RHS 22 Fabric Collection, the designs will be based on the vast range of assets available to RHS licensees from the RHS Lindley Collections, the world’s finest collection of botanical art. The RHS 22 Fabric Collection draws from a broad span of the RHS archive, taking inspiration from botanical artists and garden designers from the 17th through to the 20th centuries.

The new collection will be exclusively previewed at the Soane House Installation, Stand AR597, at the RHS Chelsea Flower Show between 23 and 28 May 2022.

Sofas & Stuff was chosen by the RHS not just for the durability, quality and British craftsmanship essential to its output but also for its strong environmental credentials. The company is committed to creating and promoting eco-friendly furniture; this includes sustainable sofas and fabrics and cushions made from recycled plastic.

The collection will be available to purchase exclusively through Sofas & Stuff, both in-store at the company’s 20 showrooms across England and Scotland, and online. Details of availability will follow in due course.

Andrew Cussins, Founder of Sofas & Stuff, says: “It was a real honour to be given the opportunity to delve into the world-renowned horticultural archives of this great British charity to select drawings and designs I could rework to create the first official fabric collection in collaboration with this iconic heritage organisation. Our customers expect quality, diversity and richness in design, and we are excited to be unveiling a preview of the RHS 22 Fabric Collection at the RHS Chelsea Flower Show this year, showcasing the designs in a situation that reflects both their origin and inspiration.”

Cathy Snow, Licensing Manager, RHS, says: “Sofas & Stuff craftspeople are true experts in making and upholstering bespoke sofas, chairs, beds and sofa beds, and these glorious new fabric designs are a delight. This is British craftmanship of the highest quality and we are delighted to endorse it – and indeed, to help inspire it.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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