RHS Licensing plans to boost its categories in 2016 to include educational toys, apparel, accessories and an expanded garden category.

RHS details new licensed cushion range with Welovecushions

The Royal Horticultural Society (RHS) has launched a licensed range of cushions from Welovecushions.

Illustrated with imagery from the new RHS Licensing style guide, the cushions feature designs that have been inspired by images from the art collection of the RHS Lindley Library.

23 cushions are included in the range with more to follow this year, which will be on display at the Top Drawer show in Olympia.

The cushions will then be available at retail after the show, being sold through garden centers and home furnishing outlets.

Mark Turner, owner of Welovecushions, said: “As a company inspired by contemporary and heritage art, we are delighted to have the chance to work with the RHS and its truly amazing library of images.

“This is a beautiful collection of cushions that we are confident our retail partners around the world will love.”

Now in its third decade, the RHS Licensing programme boasts more than 50 licensees in gifting, gardening and homeware categories.

Plus, RHS Licensing is planning to grow throughout 2016, to include educational toys, apparel, accessories and an expanded garden category.

Cathy Snow, manager of RHS Licensing, added: “Bringing together RHS imagery with the gorgeous, high-quality cushions for which Welovecushions is rightly famed has produced a truly delightful range, that we are sure will not only turn heads at Top Drawer, but also be a strong performer at retail.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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