The Royal Horticultural Society (RHS) has announced that it has partnered with seeds and plants supplier Mr Fothergill’s Seeds Ltd to launch joint-branded vegetable and flower seed ranges for the 2017/18 season.
Each cultivar in the new collections has earned the prestigious RHS Award of Garden Merit (AGM) — a ‘seal of approval’ for gardeners that the plant performs reliably in the garden.
Packets will appear on two separate single-sided displays – one for flowers and one for vegetables – with bespoke point-of-sale material. The AGM range will launch from May 2017 and will be available for delivery into retailers from August 2017.
The market for the range, as for all Mr Fothergill’s products, is gardeners of all ages, from the amateur to the enthusiast.
“We are delighted to be working as the preferred seed partner for the RHS," said David Carey, Mr Fothergill’s joint MD.
"The packaging and display that we have developed together will really lift this range in-store and will complement our existing offer. We look forward to launching the Mr Fothergill’s and RHS Award of Garden Merit range in the coming months, and developing other products together in the future.”
“Mr Fothergill’s has a well-earned reputation for its passion to supply the very best quality gardening products," added Cathy Snow, RHS licensing manager, "underpinned by the highest levels of customer service, a reputation reflected in its presence in thousands of gardening outlets. We are delighted to be able to partner with this exceptionally well-regarded company.”