RHS secures major kids’ book deal with Scholastic as it pushes into younger market

The Royal Horticultural Society has secured a major new partnership with Scholastic, the globally revered publisher and distributor of children’s books, to launch a range of children’s titles including sticker and activity books, illustrated non-fiction, and more.

The deal will also span board and colouring books, annuals, e-books and journals, each making use of the vast range of expertise available to the UK gardening charity, as well as drawing on its work with families, schools, and children.

The book series will aim to offer entertaining, informative and beautifully illustrated books that will help to advance the RHS mission, and new statement revealed at this year’s Brand Licensing Europe: ‘Inspiring everyone to grow’.

This new announcement coincides with the arrival of a new RHS style guide for children’s products encompassing four styles – the bold and sassy Home Grown and I Bug You, and the traditional and timeless Flower Power and Trees & Leaves.

Both the Scholastic deal and the new children’s artwork herald a major push for the RHS licensing programme into children’s products.

The new range of children’s titles will target children aged four and upwards and will launch in spring 2020. The range will be available in bookshops and supermarkets as well as garden centres and online.

Elizabeth Scoggins, non fiction and licensing publisher, Scholastic UK, said: “The RHS is one of the best-loved and most respected of heritage brands, with an unmatched reputation in gardening. We are delighted to be working with the UK’s favourite gardening charity as it brings its expertise and love for gardening to a range of publications that we are sure will be enthusiastically received by children and families alike.”

Cathy Snow, RHS licensing manager, added: “The RHS has always had a strong reach to children, families and schools, but its licensing programme had not reflected that – until now. This agreement with an internationally respected publisher, along with our new children’s style guides, positions the RHS perfectly to start to deliver dedicated, high-quality output to children across the UK.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

TSBA Group secures adidas and Arsenal collaboration with Transport for London

adidas and Arsenal have today launched a collection in collaboration with Transport for London (TfL) …