RHS steps into partnership with Hotter for new women’s footwear collection

The Royal Horticultural Society has detailed a new partnership with the UK shoe maker Hotter for a selection of women’s footwear. Now under development, the selection will hit retail later this year.

The Hotter RHS line will be available at www.hotter.com, via Hotter’s 75 retail stores nationwide and several large garden centres around the UK. The shoes are pitched as ‘ideal for busy women on the go,’ and will feature Hotter’s signature elements.

Hotter is known for focusing on ‘creating the perfect fit in sizes three to nine with some half sizes, full adjustability, leather uppers and lightweight, supportive soles.’

The styles being given an RHS makeover will come from Hotter’s classic and active collections.

The Hotter brand is celebrating its 60th anniversary this year. It first launched onto the footwear scene as a Lancashire slipper maker. Today, the company is not only the UK’s biggest shoe maker, but an international omni-channel retailer, making and selling over 2 million pairs of shoes each year.

Victoria Betts, Omni-Channel director, Hotter, said: “We are delighted to be working with the UK’s favourite gardening charity to design a beautiful range of stylish and comfortable footwear which will be inspired by artwork from the RHS Lindley Collections.”

Shereen Llewellin, licensing executive, RHS, added: “Hotter is a well-established brand with a reputation for quality, style and comfort – and a brand that, like the RHS, strongly supports British design and development. We’re delighted to be working with Hotter on this range of footwear.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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