Former 'Mr Barbie' is back to oversee worldwide brand strategy across firm's portfolio.

Richard Dickson returns to Mattel as chief brands officer

Richard Dickson has returned to Mattel in the newly created role of chief brands officer.

Dickson (pictured) previously served as general manager and SVP for Barbie at the firm, before moving on to become president and CEO of branded businesses at The Jones Group.

In his new role at Mattel, Dickson will have oversight for worldwide brand strategy across the company’s portfolio of brands, including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends.

He will oversee all aspects of marketing strategy, creative execution, product development and content creation across Mattel’s legacy and new brands, as well as being responsible for driving continued innovation throughout the portfolio.

"Mattel’s timeless and legendary brands are woven into the fabric of countless lives, and I look forward to finding new ways to ensure our incredible range of engaging products continue to be a memorable element in the lives of children around the world," said Dickson.

The news follows the announcement last week that Tim Kilpin has taken on the new role of EVP international. He is now responsible for advancing Mattel’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

Kilpin began his career at Mattel in 1984 and has held a variety of positions, most recently as EVP global brands team, boys and girls.

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