Beauty line to launch in spring, followed by By Samantha brand of beachwear and sleepwear.

Rights Management International looking to grow Sam Faiers licensing programme

Rights Management International has revealed big plans for TOWIE and Celebrity Big Brother star, Sam Faiers.

Faiers is due to launch her own beauty line this spring, followed by the ‘By Samantha’ brand of beachwear and sleepwear later in the year.

She has also commited to TOWIE throughout 2014 and is planning a spin-off show featuring her family, including sister Billie.

Her book – Living Life the Essex Way – went straight to number one in the book charts, knocking Simon Cowell from the top spot and spending 17 weeks in the top ten.

Faiers is also the co-founder of Minnies Boutique, which had 46,000 hits per hour when the website launched with fans rushing to buy products.

RMI is now looking for partners across multiple categories to help extend the By Samantha brand to other sectors.

Categories available for licensing include cosmetics, fashion apparel, handbags, footwear, jewellery, watches, health and beauty, posters and calendars.

"Sam is a delight to work with and has a keen eye for fashion as well as a huge fan base," said Vicky Kostura, RMI’s MD. "It seems that everything she touches sells out within minutes."

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