Rihanna debuts Fenty Beauty make-up line

Singer Rihanna is expanding her Fenty line with the debut launch of her global make-up brand, Fenty Beauty.

Designed in partnership with Kendo Brands, the collection has made its way into 1,6000 stores across 17 countries.

Included in the 91-SKU line-up are 40 shades of the Pro Filt’r Soft Matte Longwear Foundation, one universal Pro Filt’r Instant Retouch Primer, 30 magnetic Match Stix Skinsticks and six cream-powder hybrid Killawatt Freestyle.

Also available is an Invisimatte Blotting Powder and Paper, one lip gloss and a variety of application tools.

“The Fenty Face was created for women of all skin tones, of all personalities," says Rihanna.

"These steps are key to starting your make-up, no matter the look you’re going for. This is where the fun begins."

The make-up collection is available to purchase now online and at all Sephora stores. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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