River Island and Barbie launch Just Be EXTRA! collection

Barbie – the world’s number-one fashion doll – and high street retailer River Island have teamed up for the second time for another fashionable kidswear collection.

The new collection is inspired by the Barbie EXTRA bold statement fashion dolls, with a range of apparel that includes playful and over-the-top slogan t-shirts, iconic matching lounge sets and more.

The ‘Just Be EXTRA!’ collection marks the second collaboration for the brands, following the sell-out success of their first partnership.

River Island says: “Let your little girl reach for the stars and rock her own unique style with our second RI X Barbie collection. Being a girl has no limits and neither do her clothes. More is always more!”

The collection campaign includes an influencer takeover on River Island’s social channels.

Barbie x River Island is available in 67 stores and online. The range is aimed at girls aged 3-16 years, with prices starting from RRP £15.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

Place your bids! The Light Fund Channel Relay silent auction is now live

The Light Fund English Channel Relay fundraiser silent auction site is now live, with a …