Riverside Brands grows portfolio with animated global hit Larva

Riverside Brands is continuing to grow its roster of clients in the children’s entertainment space, having picked up the popular animated property, Larva.

Created by South Korea’s TUBA, Larva follows the comic capers of Red and Yellow, two cheeky larvae who live beneath a city storm drain. Since launch, Larva has garnered over 2 billion views on YouTube, with Netflix commissioning its own exclusive series, ‘Larva Island’ in 2018.

There are 300 episodes, with new content in development, as well as a feature movie slated for 2021.

Already a consumer product hit in Asia and Latin America and with a growing UK viewership across YouTube and Netflix, it’s according to Riverside Brands that ‘the time is right for the brand to come to the UK market.’

Aiming to build on the Larva success story, Riverside Brands will now manage and implement deals across all categories in the UK. It will work closely with Re:creation, which has been appointed as the UK master toy distributor.

The toy range debuted in The Entertainer earlier this month, with many more retailers lined up for launch in the coming weeks. Riverside Brands will be announcing further partners in additional categories from spring 2020. A large marketing campaign, set to kick off imminently, will further bolster the brand’s presence in the UK.

Managing director of Riverside Brands, Ashley Holman, said: “We’re thrilled to be representing Larva, which is undoubtedly set to be the next big hit for kids, due to the huge awareness, hilarious content and fantastic toy range.

“With overseas consumer products success, positive uptake from UK retailers and a host of savvy creative marketing initiatives from the team at Re:creation, it’s fair to say Red and Yellow’s cheeky antics will soon be found in every home with a four to nine year old.”

Echoing the excitement, GM of TUBA, Chang-Il Bae, added: “We are excited to be working with Riverside Brands on Larva. Their experience, knowledge and understanding of the UK market is second to none and will ensure Larva is a big success in the region.”

Re:creation general manager, Adrian Mayes, concluded: “This is a property with such exciting potential.  We’re working closely with retail partners to create targeted and fun marketing campaigns that capitalise on the fantastic personality of the LARVA brand.

“We welcome Riverside Brands’ support as we continue to roll out the toy range in the UK.”

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