Riverside Brands grows portfolio with Katie Kirby’s Hurrah for Gin

Riverside Brands is building on its portfolio of brands with the addition of the popular online parenting series, Hurrah for Gin, a comedic pastiche of modern day parenthood survival by the artist Katie Kirby.

Based on the digital marketer Kirby’s own trials and tribulations of parenting, her Hurrah for Gin blog and social channels offer an amusing account of parenting young children through a series of relatable real life scenarios, depicted by stick figures with humorous speech bubbles.

With a large social following and Katie’s third book ‘Reluctant Adult’ launching this week, Riverside Brands will build on the brand’s success by implementing a dedicated consumer products programme spanning multiple categories.

Riverside Brands’ MD Ashley Holman, said: “We’re delighted to add Hurrah for Gin to the Riverside Brands’ collection and see huge potential for the brand. We’ve kickstarted our outreach to licensees in relevant categories including greeting cards, stationery, gift, nightwear and outerwear and the brand is being really well received so far – we’re looking forward to solidifying these deals by the end of the year.”