RJM Licensing has signed several new deals for The Rainbow Fish.
Mindware is on board to create The Rainbow Fish board games, activity books and early learning products.
Stephan Baby has signed to make plush and melamine, Wall-Ah! will produce Rainbow Fish wall art while Pint Size Productions will create customisable Rainbow Fish board books.
Elsewhere, Marcus Brothers Fabrics will be offering Rainbow Fish themed fabrics and Litographs will launch a collection of T-shirts and totes.
To date, The Rainbow Fish book series (originally published in 1992) has sold over 30 million copies with an upcoming 25th anniversary in 2017. To celebrate the anniversary, a new Rainbow Fish book will be published next year.