RJM Licensing secures plush bedding partner for The Rainbow Fish

Popular pre-school property, The Rainbow Fish is expanding its licensing programme into bedding and homewares.

Under a new partnership with Berkshire Blanket and Home Co, the hit children’s book title is set to dive into the new market with a collection of Rainbow Fish blankets, throws, quilts, nap mats and wearables.

The deal was brokered by the best-selling book brand’s licensing agent, RJM Licensing and will see the line land in stores to coincide with the title’s 25th anniversary celebrations this year.

Mei Higgins, VP of sales and merchandising at Berkshire Blanket, said: “We are so excited to partner with the Rainbow Fish.

“We know families will love reading this classic story while snuggling up with one of our cozy products. Our office is full of Rainbow Fish fans and our designers are looking forward to faithfully interpreting this beloved character into plush.”

Published in 1992, the Rainbow Fish series has sold over 30 million copies worldwide. It was the first book to use holographic foil in order to make the Rainbow Fish shimmer.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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