Roald Dahl and Natural History Museum partner to launch Extraordinary Explorers clothing range with M&S

The collaborative efforts of The Natural History Museum and the Roald Dahl Story Company have finally come together, as this week witnesses the launch of a new children’s clothing collection exclusively with Marks & Spencer.

Called Extraordinary Explorers, the collection feature 24 pieces, each made from 100 per cent sustainably sourced cotton and targeting children aged from two to seven.

The range landed in stores and online this week and is a “playful edit of daywear designs” featuring some of the best-loved Roald Dahl characters, as well as animal facts from the scientists at The Natural History Museum.

Among the illustrations in the special spring/summer range are characters from well-known stories like Fantastic Mr Fox, The Enormous Crocodile, The Giraffe and the Pelly and Me, and James and the Giant Peach.

It includes matching sweatshirt and jogger sets, t-shirts, shorts, and day dresses.

A spokesperson from Marks and Spencers, said: “We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value.

“The Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe while learning something too.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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