The Roald Dahl Literary Estate has signed Creative Tops as its master homeware licensee, delivering a new line if kitchenware this year.
The line-up will include mugs, travel mugs, tinware, bakeware, melamine and more, with the first products scheduled to roll out towards the end of the year.
“We are delighted to have Creative Tops on board, its design and product development skill set will take Roald Dahl’s stories and characters into a new and exciting direction,” said Stephanie Griggs, licensing and design manager, Roald Dahl Literary Estate.
“We are really looking forward to seeing where it takes us.”
Alicia Davenport, licensing director at DRi Licensing, added: “Creative Tops is a market leader in homewares and has an excellent retail footprint and broad customer base.
“This is a very exciting time for the Roald Dahl brand, the category is a natural next step to our licensing activities and we believe we have found the perfect partner in Creative Tops.”