Britvic Soft Drinks’ brand Robinsons Fruit Shoot has secured a new on-pack promotion for Rovio Entertainment’s Angry Birds.
The tie-up is the first beverage partnership in the UK for the hit brand, according to FoodBev.com.
The deal offers children the chance to play a new online adventure park puzzler called Angry Birds Skills. Available on each pack of Fruit Shoot Low Sugar and Fruit Shoot Hydro, each multipack or bottle will have a nine digit promotional code to give access to the game.
"We’re excited to be the first UK brand to partner with Angry Birds, as we know that this activity will really engage our target audience for Fruit Shoot Low Sugar and Hydro," said Jonathan Gatward, marketing director at Britvic.