Rocket Licensing has been named the worldwide licensing agency for Fuzzballs, a pop culture brand which began life as a Tumblr web comic back in 2013.
It follows the adventures of a cast of characters including Fuzz Cat Whisky, Fuzz Bunny Ollie, and Fuzz Tiger Timmy and is the brainchild of the graphic designer Marc Sach, known for his previous work on the likes of Sonic the Hedgehog and Pioneer DJ.
Based on animal loving pop culture with a hint of Japanese kawaii, Fuzzballs has quickly grown in popularity. The first product was launched in 2015 and there are now over 300 lines available. In the UK, the range is sold via the Fuzzballs.co website, by gift and card retailer, Scribbler, as well as by a range of independents around the world.
The current fanbase for Fuzzballs is global, spanning all ages with a particular resonance with millennials, teenage and student girls. Rocket Licensing highlights that with relatable and humorous designs available to suit areas such as fashion, stationery and homewares, as well as a raft of seasonal themes, ‘there is a wealth of material for licensees to tap into’.
Rocket Licensing is looking to secure partners across apparel, publishing, stationery, housewares, gifting, and accessories. The agency will also be looking for partners across health and beauty, tech accessories, games, food and confectionery and partyware.
Charlie Donaldson, joint managing director, Rocket Licensing, said: “We can’t wait to start showing the world of Fuzzballs to potential licensees. The brand has an enormous following with a huge appetite for new products and experiences, and there is an endless supply of engaging content for partners to work with.
“The property grew its fanbase organically from its start as an online comic, which shows the real love people have for the brand.”
Marc Sach, founder and creator, Fuzzballs, added: “Fans of Fuzzballs and even those seeing the brand for the first time cannot get enough of the content and related products. I’m excited to start working with Rocket and new partners to build ranges for fans new and old alike to take into their homes and expand their collections.”