Independent licensing company Rocket Licensing has secured a slate of four new licensing partners for the Channel 4 comedy series, Derry Girls, on behalf of the independent production company Hat Trick.
These new partnerships cover daywear, sports and leisure apparel, wall art and gifting, paper ware and social stationery. The collection will be launched across the UK and Ireland.
Park Agencies, a designer and developer of licensed merchandise and apparel for brands and licenses, will produce a line of adults’ and kids’ Derry Girls t-shirts, sweatshirts and hoodies aimed at mass-market and mid-tier retail as well as online outlets. It’s also planning an exclusive bag and mug range.
Meanwhile, Danilo, a European publisher of social stationery, is planning a varied Derry Girls range that includes wall calendars, greetings cards, and gift wrap and bags. These will be widely available in major groceries along with card and bookstores.
Thirdly, leading wall art and giftware licensee Pyramid International will be developing a range of Derry Girls wall art, prints, drink ware and gift items to be sold across mass-market and mid-tier retail as well as speciality entertainment stores and online.
For Northern Ireland and Eire, O’Neill’s Irish International Sports Co Limited, the largest sportswear manufacturing company in Ireland, is producing a range of adult sports jerseys available at its stores and on its website.
Derry Girls was dubbed an ‘instant sitcom classic’ after series one aired in early 2018, and series two was another big success following its launch on Channel 4 in March this year. Series two episode one consolidated 3.2 million viewers, the network’s best rating for a comedy in 15 years, and the series has won multiple awards including Best Scripted Comedy in the RTS awards 2019 and Best Comedy in The Broadcast Awards 2019.
Series three has already been commissioned and scheduled by Channel 4.
The success of the sitcom has now inspired a licensing campaign, managed by Rocket Licensing. Along with the deals in key categories so far announced, Rocket will be focusing on nightwear, loungewear, bedding, dress-up, gifting and homewares, stationery, accessories, health and beauty, and games and puzzles.
The core market for licensed product is expected to be teen and young adult women from 16-30, who form a strong part of the show’s audience.
Rob Wijeratna, joint managing director of Rocket Licensing, said: “Lisa McGee’s comedy series, with its fantastic humour, nostalgia and memorable characters, has become a true phenomenon. And it is already making a strong showing in licensing by attracting four major licensees in key categories.
“The future is clearly very bright for Derry Girls – both as a show and as a property – and we are excited to see it grow.”