Rocket Licensing signs Little People, BIG DREAMS

Rocket Licensing has announced that it will be representing children’s book property Little People, BIG DREAMS, and will build a consumer products programme for the inspirational brand.

Little People, BIG DREAMS is the original and bestselling series of illustrated biographies exploring the lives of outstanding people for readers aged three to seven years old. The subjects of the books range from designers and artists to scientists and activists, all of whom have achieved incredible things, but began life as a child with a dream.

Told as a story, with a facts and photos section at the back, the children’s series, published by Frances Lincoln Children’s Books, part of the Quarto Group, and created by Maria Isabel Sánchez Vegara, has sold over 7.5 million copies worldwide and been published in 35 languages.

With such a diverse range of people as subjects, the brand offers the perfect way to celebrate key milestones throughout the year, including titles such as Marie Curie on International Women’s Day; Frida Kahlo on World Book Day; a variety of sporting icons like Muhammad Ali for sporting events; Stephen Hawking for British Science Week; and Nelson Mandela during Black History Month. Little People, BIG DREAMS aims to inspire every little dreamer’s ambition.

Planned titles for 2022 include Neil Armstrong, Laverne Cox, Nikola Tesla, Mae Jemison and many more. The series will also publish its 100th title in 2023, to be announced soon.

Rocket will be discussing the exciting brand with licensees across a wide range of categories, and plans to create a licensing programme including apparel, dress-up, games and puzzles, publishing, stationery, gifting, and much more. A brand-new style guide will be available for licensing partners, using the stunning illustrations from the series.

Charlie Donaldson, joint MD, Rocket Licensing, commented: “Little People, BIG DREAMS is a unique and inspirational brand, which brings history and culture to life for the younger generation in a fun, bright and colourful way. We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products.”

Shannon Cullen, Group Publishing Director for Children’s at Quarto Group, added: “We are so proud of the way our bestselling series has inspired children all over the world to achieve their dreams. It’s an exciting opportunity to be working with Rocket and our series creator, Maria Isabel Sánchez Vegara, on bringing these stories to life off the page.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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