Rocket Licensing has bolstered its licensing portfolio by securing the licensing rights for two new brands.
The company will represent adult lifestyle brand Orange County Choppers (OCC) in Europe and has also signed its first exclusive pan European licensee, Burning Rubber UK Ltd, for apparel and accessories.
As part of the deal, Burning Rubber will launch its OCC apparel range at the Verona Motor Bike Expo Show in Italy next year.
“Orange County Choppers has a loyal and dedicated following in Europe and across the globe thanks to the success of the TV show, which has underlined its credibility as a biker brand,” Rob Wijeratna, joint MD at Rocket Licensing.
“We are delighted to sign up Burning Rubber UK as our first pan European licensee, as they are a proven partner for this type of lifestyle brand and will develop an impressive range for the die-hard Orange County Chopper aficionados.”