Rocket Licensing to launch Gold’s Gym into athleisurewear, supplements and publishing

Rocket Licensing has secured the licensing rights to represent the adult lifestyle and fitness brand, Gold’s Gym.

The first Gold’s Gym was opened in Venice Beach, California over 50 years ago by fitness enthusiast Joe Gold and today, Gold’s Gym has over 700 gym locations across 38 US states and 22 countries around the world, including four sites in London. The chain’s global membership currently stands at close to three million members.

Rocket is now looking for partners to join the UK licensing programme across categories including sports and athleisurewear, fashion apparel, fitness equipment, accessories, publishing, food and drink and health supplements, targeting men and women aged 21 to 54.

Alongside an official UK website, Gold’s Gym facilities across the country have retail space to offer official merchandise to visitors.

“We’re thrilled to be representing this new property which further strengthens our growing portfolio of lifestyle brands," said Rob Wijeratna, joint managing director at Rocket Licensing.

"Gold’s Gym’s strong heritage, high brand awareness and rapid growth in its sector make it perfectly positioned to tap into the huge trend for health and fitness, as well as the athleisure movement.”

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