Independent licensing company, Rocket Licensing, is to represent time-travelling TV drama Outlander in the UK, following the show’s record viewing figures for the debut episode of its third season on More4.
The show, produced by Sony Pictures Television is based on the novels of the same name and tells the story of a World War II nurse, who travels back in time and finds herself caught up in the Jacobite risings in the 1740s.
The show has won strong ratings, multiple awards and a devoted following, both on Starz in the US and on Amazon Prime Video in the UK. It now boasts fans in dozens of countries.
In June this year the series arrived on free-to-air TV channel More4 to a record-breaking audience of over a million viewers breaking the channel’s one million viewer threshold for the first time since 2012, following similarly strong figures on Amazon Prime Video. Over 100,000 viewers were first-time visitors to the channel. Outlander remains a highlight of More4’s weekly programming, continuing to attract big audiences, while also performing strongly on DVD and VoD.
The TV adventure has inspired a strong licensing launch in the US, with a product range to date that extends from apparel and accessories – such as kilts, shawls, jewelry and tams – to shortbread, calendars, posters, t-shirts, drinkware, novelties, collectibles, books, trading cards, figures and both prop and costume replicas.
Rob Wijeratna, joint MD of Rocket Licensing, said: “There hasn’t been a property quite like Outlander for a very long time. It has caught the imagination of viewers worldwide and inspired a successful licensing campaign that has enjoyed great success in the US. Now — at last — the UK has a chance to fall under the spell of this gripping tale. We’re sure the retail and consumer interest in licensed product will be equally strong.”