Rocket Licensing has been appointed to manage the worldwide licensing campaign for DIY SOS.
The show, in which a team of builders and designers get together to renovate homes for a family, an individual or a particular need, started life on BBC One in 1999 but has since expanded to incorporate specials like DIY SOS: The Big Build and DIY SOS: The Big Build Homes for Veterans Special.
Rocket is targeting partnerships that will result in an initial range of product centered around improvement for homes and gardens in categories such as publishing, textiles, apparel and accessories, tools, games and toys, plants and gardening, retailer-driven promotions, live events and apps.
“DIY SOS enjoys a level of awareness and longevity that few TV shows can match – and has an incredibly strong potential consumer market. It’s not just a great brand – it’s a great opportunity to develop events and products that people can trust," said DIY SOS’ own Nick Knowles.
The licensing campaign will also aim to reflect the DIY SOS brand values of teamwork, expertise, creativity, generosity and fun.
The BBC, the DIY SOS team and Rocket Licensing are ready to launch the brand to potential licensees and retailers and aim to bring an initial range of product to market in the final quarter of 2016.
DIY SOS executive producer Robi Dutta added: “The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the DIY SOS brand.
"Having Nick and the build team on board in this exciting new venture means it will be a true brand extension for our audience. We can’t wait to get started.”