Rockpool and WildWorks unveil first UK partners for Animal Jam

Rockpool has unveiled the first wave UK partners for WildWorks’ global online playground, Animal Jam.

Following what has been billed as a ‘spectacular reaction’ at this year’s Las Vegas Licensing Expo, a swathe of new licensees across apparel, homewares and accessories have come on board with the brand.

Cooneen and Misirli have teamed with Rockpool to develop Animal Jam nightwear, underwear and hosiery while Dreamtex will develop bedding and soft textiles.

Meanwhile, Gemma International has come on board for a range of greetings cards, gift wrap and party paperware, while IG Design Group will launch new stationery and paper creative plat lines.

Posh Paws completes the line up with a new collection of Animal Jam bags and backpacks.

Vickie O’ Malley, MD of Rockpool Licensing, said: “We are thrilled to be able to announce these wonderful partners for Animal Jam. The enthusiasm everyone has shown for this very special property is a hoy to behold.”

Animal Jam has already seen success in the toy space thanks to a line of products from Jazwares now available n both the US and the UK.

“Our existing partners are already developing some fantastic product,” continued O’Malley.

“I am looking forward to announcing several more partners over coming weeks and of course to BLE, where we will be exhibiting Animal Jam in Europe for the first time.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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