World Duty Free, a Dufry company, in collaboration with Disney, has launched a Rogue One experience at Gatwick airport.
Walkways from main car parks feature floor to ceiling graphics from the new film and once airside in Gatwick South, passengers will discover the costumes of the five main Rogue One: A Star Wars Story characters Jyn Erso, Captain Cassian Andor, Bodhi Rock, Chirrut Imwe, Baze Malbus, grouped together and can interact with them, taking selfies or being photographed by family and friends.
Inside the World Duty Free store, customers will have the opportunity to discover a digital glimpse of Rogue One with the installation of a virtual reality experience; Rogue One: Recon in the store’s Contentainment area. Also in store, customers will discover travel exclusive Star Wars fragrance sets, a range of 50ml Star Wars fragrances and an extensive range of LEGO sets.
"As the leading global travel retailer, our goal is to give our customers newness, exclusivity and memorable experiences and products," said Eugenio Andrades, divisional CEO UK, Central and Eastern Europe at Dufry.
"This activation more than delivers against all these objectives. It also demonstrates the scale of reach we can deliver to brand partners such as Disney and Lucasfilm and the value of being able to directly target a truly international audience in the airport environment."
"Our special thanks go to Gatwick airport, who have worked in close partnership with ourselves, Disney and Lucasfilm to facilitate the installation of this experiential activity and amplify it at all relevant points on the customer journey. This ‘trinity’ approach has enabled us to align our individual objectives and stage a spectacular experiential activity which will be seen by 5.3 million people who will be visiting the airport and our store between now and 17th January."
Gatwick chief executive Stewart Wingate added: "We are delighted to be hosting this unique in terminal experience alongside Disney and World Duty Free.
"Gatwick is always looking for ways to enhance our passengers’ journeys and in bringing this interactive experience from the globally recognised Star Wars film franchise to our international customer base, we look forward to getting their journeys off to an exciting start."