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Rolling Stone enters puzzles and games market with Cardinal Games

The iconic music and culture magazine brand Rolling Stone is celebrating 50 years of its own journalistic history through a new partnership with Cardinal Games.

Together, the pair will launch two new products – a line of puzzles based on some of Rolling Stone’s most iconic covers, and a music-based party game. Both will be made available to gamers, puzzlers and music fans from this October via Target, before landing in Walmart and on Amazon by this December.

“We are thrilled to be working with Cardinal Games on expanding the Rolling Stone brand into these new formats,” said Kevin LaBonge, VP of global partnerships and licensing for Penske Media, owners of the Rolling Stone brand.

“Penske Media acquired 100 per cent of the Rolling Stone brand earlier this year and this is just the tip of the iceberg of what we can do with this great brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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