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Rovio Entertainment confirms redundancies in bid to improve brand profitability

Rovio Entertainment will make 16 redundancies amongst its global Brand Licensing Business unit, as the firm acts out a restructuring plan in order to improve its efficiencies and profitability.

The restructuring plans concerned 32 people in its Brand Licensing Unit the business has stated. At the beginning of October this year it was initially estimated that no more than 20 roles would be made redundant.

Rovio has also announced a change in its leadership team, confirming that Simo Hämäläinen, head of brand licensing, will be leaving the company at the end of January 2020.

“We regret to announce that Simo Hämäläinen has decided to leave Rovio. In the past seven years, Simo has been an integral part of Rovio’s brand licensing business,” said Kati Levoranta, Rovio CEO.

“In his latest role, heading the brand licensing efforts from consumer products to content and movies, he also led Rovio through The Angry Birds Movie 2 program. Simo has been part of Rovio’s Leadership Team since 2017. We warmly thank Simo for all his efforts towards Rovio and the Angry Birds brand.”

Rovio’s brand licensing activities will move under marketing organisation led by Ville Heijari, chief marketing officer, effective January 2020.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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