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Angry Birds Action! will see players smash obstacles with Angry Birds characters in a pinball- like style, in an attempt to save fragile eggs.

Rovio Entertainment debuts new pinball-style Angry Birds game

Rovio Entertainment has debuted its new Angry Birds Action! mobile game ahead of the property’s upcoming film.

The new game sees players smash obstacles with Angry Birds characters in a pinball- like style, in an attempt to save fragile eggs.

During the game, players will also get the chance to unlock exclusive content by going to see The Angry Birds Movie on its opening weekend, and play AR mini-games and earn new rewards by scanning special BirdCodes, which can be found out in the real world.

More than one million BirdCodes have been created and distributed around the world, and can be found on various products created by the firm’s global partners, including the likes of LEGO and H&M.

“With The Angry Birds Movie coming soon, Angry Birds Action! brings the brand back full circle to its mobile origins, while also creating with our partners a new type of entertainment experience altogether,” says Kati Levoranta, CEO at Rovio.

The new app, which has been developed by Tag Games, is free to download and is available now.

Miika Tams, VP of games at Rovio, added: “We have put the Angry Birds characters and story at the center of a truly 360-degree experience this summer, bringing the storyworld to life in a new way both for our heavily engaged fanbase and newcomers alike.

“Angry Birds Action! is the cornerstone of our comprehensive movie program, which bridges digital and physical entertainment like never before, and with more than one billion BirdCodes to be found out in the wild, at a scale never seen before either.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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