Rovio Entertainment has feathered a new deal with the Italian stylist Filippo Laterza for the launch of a new collection inspired by its hit Angry Birds IP. The collection is themed around the new Angry Birds movie, hitting cinemas in the coming weeks.
The deal was secured by Maurizio Distefano Licensing, both the worldwide licensing agent for Laterza and the Italian agency for Rovio’s Angry Birds.
Laterza is a prize winning designer whose creations have been presented to the fashion world at Alta Roma, Rome’s bi-annual fashion week, and taken around the world, from China to Europe.
Rovio Entertainment spotted Laterza’s ability and asked him to collaborate on a luxury line for the forthcoming Angry Birds Movie 2. The collaboration has resulted in a collection that brings together images of Red, Chuck, Bomb and co in a selection of gowns, skirts and dresses.
The collection was previewed at a Haute Couture Runway created by Filippo Laterza for a licensing meeting hosted by Maurizio Distefano Licensing in Milan at The Hotel Principe di Savoia.
It has also been shown in London, Shanghai and Florence. The gowns, skirts and dresses are now available and can be purchased directly from Filippo Laterza. Items from the collection will also appear at special brand-related events.
MDL manages worldwide rights for the creative partnership of Filippo Laterza with third parties for apparel and accessories for women, men and children.
Angry Birds Movie 2 will be released in most territories worldwide between August and October 2019. It will reach Italian cinemas on 12 September.
Maurizio Distefano, founder and president, MDL, said: “Filippo Laterza has already making a strong impact on the fashion market and gained the attention of many names in both fashion and licensing. The future is undoubtedly bright for this talented young designer who has made such a big impact at such an early stage in his career.”
Michela Marchese Patti, CEO and owner, MDL, added: “The Filippo Laterza/Rovio collaboration on Angry Birds has borne fruit in the most amazing way. This collection is intelligent, witty and stylish – and uniquely Filippo Laterza. His take on some of the world’s most famous gaming characters has been genuinely inspired. MDL is delighted to be working with such an extraordinary talent.”