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Rovio launches spin-off firm Kaiken Publishing to bolster book business

Rovio Entertainment has created Kaiken Publishing, a new company that will build on Rovio’s book business.

The mission for the affiliate firm is also to developing publishing programmes for new stories, worlds and characters.

Kaiken will concentrate on children’s and teen content as well as comics for all ages, and work as the global master licensee of Rovio’s brands with a strong focus on Angry Birds.

The firm will also develop new storyworlds in the spirit of Storm Sisters and Freya, Rovio’s acclaimed young adult titles, while also creating publishing programmes for Rovio’s other licensors.

“In publishing we’ve explored new ways of creating quality content for our fans, both within the Angry Birds universe and with new IP,” says Mikael Hed, head of Rovio’s media business.

“Now there’s a great possibility to take that mission even further as a standalone company with a clear mandate and focus.”

Laura Nevanlinna, Rovio’s longtime publishing director and Kaiken’s co-founder and publisher, added: “Kaiken will be able to carry on Rovio’s successes in fleshing out the Angry Birds world, while also taking more opportunities to publish our own and others’ IP.

“As both a creator and a publisher we have the opportunity to blaze new trails in the books business. We have many exciting projects in the pipeline, and we’re looking forward to unveiling new properties in the near future.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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