Rovio partners with NFL for Angry Birds/Super Bowl promotion

Rovio has partnered with the NFL for a promotion for one of the biggest sporting events of the year, the Super Bowl.

Exclusive new content will be coming to both Angry Birds 2 and Angry Birds Evolution, bringing Super Bowl LII-themed outfits to the game, with 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game levels as well as in-game competitions.

The Angry Birds Evolution Super BowlLII event adds 32 NFL characters into the game, and players have the chance to get an exclusive new bird character called the ‘Quarterback’, who will be outfitted in an NFL team jersey. In ‘Player Versus Player’ mode, ‘The Oinktagon’, gets a complete SuperBowl LII makeover as it is transformed into a football field.

“Our partnership with Rovio Entertainment illustrates the NFL’s desire to engage fans through unique experiences," said Michelle Micone, senior VP of consumer products at NFL. "The Angry Birds portfolio provides an excellent platform to reach millions of mobile gamers and football fans around the world.”

Miika Tams, Vice President, Games atRovio Entertainment commented: “The Angry Birds and NFL partnershiprepresents two iconic brands coming together leading up to Super Bowl LII. Rovio is thrilled to develop new NFL Super Bowl LII in-game features. This is another great demonstration of the versatility of the Angry Birds brand as we spark the imaginations ofmillions of football fans globally. As part of our ongoing strategy, Rovio continues to partner with the most innovative global brands, providing our legions of fans with brand new game events and exciting new features.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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