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Rovio sees evergreen future for Angry Birds with ‘strongest content plan we’ve ever had’

Rovio’s new licensing plans aim at turning its Angry Birds franchise into an evergreen property, bolstered by the “strongest content plan we have ever had,” the company has recounts to Bloomberg.

Head of brand licensing, Simo Hamalainen has stated that its plans around the Angry Birds property now span several years, marking a first for the company that will see the launch of the Angry Birds sequel movie hit cinemas later this year.

The Finnish mobile game maker has stated, however, that revenue from the second movie won’t hit the same heights as it did for the first film, which led to proceeds of €36 million for the company in 2017.

This, the company has said, will be because of a difference in the production model for its consumer products.

Recent years have seen Rovio’s licensing revenue fluctuate and last year th studio made €30.8 million from consumer products and content licensing. The focus is now to even the numbers out.

Following the launch of the 2019 film, Rovio plans to launch a raft of 10th anniversary goods, alongside the roll-out of an animated TV series.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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