Rovio’s latest launch in Angry Birds Dream Blast has helped the studio to a strong start to the year, with games revenue up 16.6 per cent in its year on year Q1 financials.
The newest title in Rovio’s Angry Birds cannon launched on January 24th this year and quickly helped it grow its games revenue for Q1 to €66.3 million.
The growth in its games revenue offset the continued and expected drop in its brand licensing figures, which hit €4.6 million for the first quarter – or down 48.2 per cent year on year.
For a while now, Rovio has tracked the decline of its brand licensing revenue, which spiked with the release of the Angry Birds movie in 2016. The firm has been busy preparing ‘it’s biggest licensing push to date,’ to coincide with the launch of the film’s sequel, The Angry Birds Movie 2 this August.
“Brand licensing unit’s revenue was €4.6 million and 48.2 per cent lower year on year, du to lower revenues from The Angry Birds Movie, as expected,” said Kati Levoranta, CEO of Rovio.
“The premier of The Angry Birds Movie 2 is taking place in August this year, and we expect the movie and surrounding marketing to boost our licensing business as well as drive users to our Angry Birds games during the second half of 2019.
“But Rovio’s first quarter 2019 started with a blast. Strong performance of Angry Birds 2 and successful launch of Angry Birds Dream Blast drove Rovio Games’ first quarter revenue up 16.6 per cent year over year.
“Our new games pipeline continues to be very healthy. We currently have 14 games in different phases of development, of which two are in soft launch. We aim to have our next global game launch during the second half of the year.”
For 2019, Rovio expects group revenue to grow by around €300 million, through a strengthening games portfolio and the release of Angry Birds Movie 2 and its subsequent brand licensing sales.
Today, Jazwares – master toy partner for the Angry Birds Movie 2 – has announced its Angry Birds toy line. The collection features splat balls, catablind collectable figures, plush, a figure pack, a game pack, and a Pig City Build n Launch playset.
Selected Angry Birds toys also come with digital unlock features, which allow consumers to scan the product and unlock Jazwares’ exclusive game content, once they’ve downloaded the new Angry Birds Explore app.
The toy line is scheduled to land on shelves this July.