Rovio Entertainment is to open nine new Angry Birds family entertainment centres across China.
The team has partnered with China’s Guogou Group to construct and operate the new centres, with the first planned for the province of Anhui over the next four years.
The partnership marks the first of its kind for Rovio in the Asian market as the company aims to increase its activity in the market.
“China is an extremely important market for us and we are constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical,” said Pekka Rantala, chief commercial officer of Rovio Entertainment.
“Through this partnership, we not only achieve that, but we set a strong foot in one of the world’s fastest growing theme park markets with a key player in the industry.
“We are delighted with the prospect of bringing Angry Birds closer to our fans in China, in spaces where all members of the family can engage.”
Qihong Yuan, chairman of Gouguo Group, added: “We are proud of being in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences.”
All nine Angry Birds attractions are planned to be opened and operational by 2018.