Rovio’s brand licensing takes Q4 dip but ‘primed for growth’ with Angry Birds Movie 2

Rovio’s brand licensing revenue has hit €7.5 million in the company’s Q4 2018 financials, marking a dip of four per cent year on year.

The drop is part of a wider decline in revenue for Rovio who’s fourth quarter ended 1.7 per cent short – at €72.7 million – of last year’s results for the same period.

Despite the slow down in growth, the company has hit a record €35.2 million, a growth of 77 per cent, for its biggest game, Angry Birds 2 in a games segment that itself saw a one per cent increase year on year to achieve €66.7 million in gross bookings.

Brand licensing revenue declined as expected year on year in the company’s January to December 2018 financials, rounding the year out at €30.8 million. The company has put this down to the ‘large revenue peak of the Angry Birds Movie in the second quarter of 2017.’

Kati Levoranta, CEO of Rovio, said: “In 2018, the brand licensing business focused on building the licensing programme for the Angry Birds Movie sequel in 2019. The revenues of brand licensing fell as expected from the previous year due to the large revenue peak from the first Angry Birds Movie in 2017.

“Although there were no new game launches in 2018 and we increased user acquisition investment, Robio achieved a healthy operating profit margin of 11.1 per cent. Rovio’s cash flow continued to be strong and cash flow from operations was €42.6 million for the full year.”

The year 2019 marks the 10th anniversary of Angry Birds. This year, the firm plans to launch two new games in Angry Birds Dream Blast and an as yet untitled game scheduled for the second half of the year.

The brand licensing segment revenues are now expected to grow in 2019 with focus on the second half of the year when the Angry Birds Movie sequel is scheduled for release. It has already secured a construction toy partner in Edukie with a consumer products programme currently building. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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