Rovio’s Kaiken Publishing arm has acquired the world rights for Toonbox Animation’s Qumi-Qumi and Kit^n^Kate properties.
Kaiken will be developing publishing lines for both IPs and is set to represent both at next month’s Bologna Licensing Trade Fair.
“We’re glad to appoint Kaiken Publishing as a master publishing licensee and believe they would ensure the expansion of our animated universes into books globally," said Pavel Muntyan, CEO at Toonbox Animation.
"Our aim is to provide kids and their parents with high-quality content which would not only entertain, but also help kids develop various skills."
Qumi-Qumi follows a picturesque world inhabited by three tribes living on three different islands, and currently enjoys terrestrial broadcast TV coverage in Russia and Estonia. Episodes of the series have also been viewed on YouTube more than 230 million times. The show is also featured worldwide on Rovio’s own ToonsTV video-on-demand platform.
Kit^n^Kate is an educational television series for pre-schoolers that is already airing in Russia, Australia, New Zealand, South Korea and soon also in European markets, and can also be watched worldwide via Kidoodle, NetKids, Battery Pop and Toon Goggles.
“We are hugely excited to start working with Toonbox, as we can clearly see how well Qumi-Qumi, for example, has been received by fans on YouTube and ToonsTV," added Laura Nevanlinna, publisher at Kaiken.
"As for Kit^n^Kate, we will build on the learning aspect of the brand and develop in co-operation with educational experts a line of storybooks and accompanying activity books."
Both Kit^n^Kate and Qumi-Qumi will be represented by Kaiken at the upcoming Bologna Licensing Trade Fair in April.