Rowing Blazers x Babar debut “Fait du Ski” capsule

Rowing Blazers has teamed up once again with Nelvana, the international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski. 

The book’s illustrations, along with Babar’s own unique style in the story, provided the inspiration behind Rowing Blazers’ latest collaboration with Babar.

“Some of my favourite Babar illustrations are those of Babar skiing,” says Jack Carlson, Founder & CEO of Rowing Blazers. “I’ve wanted to produce a Babar ski capsule for a long time, both creating ski and après pieces emblazoned with the illustrations, as well as recreating pieces from the books themselves, like Babar’s geometric ski jumper, matching mittens, and his red hat with the ear flaps (how were they supposed to cover his elephant ears anyway?). That’s what we’ve done in this collection, and it’s one of my favourite collections we’ve ever produced!”

The Rowing Blazers x Babar Fait du Ski collection consists of a cotton twill dad hat; a polar fleece hat; lambswool beanies, mittens and sweaters; French terry loopback sweats; a winter jacket; a deep-pile sherpa fleece; heavyweight rugbies; a tee shirt; a canvas bag and a nylon jacket. Each piece features ski-related imagery from the beloved children’s books.

Highlights from the unisex capsule include the Babar Ski Team Patch Sweater, which is a special recreation – made from 100% lambswool – of the sweater Babar wears in the book; a Windbreaker that features a Babar Fait du Ski print, rib knit cuffs and hem, and side-entry pockets, and a Polar Fleece made from deep-pile sherpa fleece and designed with the Babar Fait du Ski pattern.

“We’ve seen massive success with our past Babar collections from Rowing Blazers, which is a true testament to the icon Babar has become since it was first introduced to the world 90 years ago,” says Mellany Masterson, Head of Nelvana Enterprises. “We’re excited to be partnering with Rowing Blazers once again on the new Babar Fait du Ski collection; another line that perfectly embodies the spirit and style of Babar.”

The Rowing Blazers x Babar Fait Du Ski capsule is available now at rowingblazers.com. Prices range from U.S. $48-$398 / U.K.  £40 – £390.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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