Roy’s Boys is launching a new addition to its matching family socks range with the introduction of a new line of leggings featuring family favourites Pepper Pig, Hey Duggee, and Little Miss Sunshine. The new leggings range will be added to throughout the year.
The expansion of the family range arrives following a year of ‘unprecedented growth’ via the Roy’s Boys website, marking just the beginning of plans to further build the portfolio over the coming months.
“Since lockdown began last March, we have seen unprecedented growth on our Roy’s Boys site that is incredibly exciting for us all,” said Hannah Lowe, account manager and self-named Roy’s Boys’ favourite child.
“We want to continue to keep things fresh and new for our customers to keep them coming back for more. Leggings are definitely the beginning of our expansion, hold tight for more news in the months to come.”
Ben Lowe, First Boy at the family run business, added: “We have taken Roy’s way of makign the perfect sock, and applied it to these baby and toddler leggings. A soft combed cotton, and a super springy backing yarn create leggings that hug and wear well.
“The only seams are around the nappy panel, and we have made them to lie as flat as possible on the fabric. As always, our aim it to maintain a high quality product that will even last the test of a toddler.”
View the collection of leggings here https://roysboyssocks.co.uk/collections/childrens-character-leggings
Josh, Roy’s First Marketing Guru, concluded: “Over the past year, like many companies we have experienced constant change and we are rolling with it. One of the main focus’ of our business for the year ahead is our online growth, as this is now over 50 per cent of our business.
“Retail and the way consumers are shopping is evolving rapidly and we as a company pride ourselves in being adaptable, maintaining a rapid response and changing with it. With Roy’s Boys, we believe that the quality and giftable presentation set us aside from other retailers and keep customers coming back for more.”