R&R Ice Cream has joined forces with Disney to introduce the first ever Mickey and Minnie Mouse Ice Cream Lollies.
The firm will be introducing the shaped ice cream sticks to the novelty category, which is now worth more than £11 million.
The Minnie Mouse lollies will be available in a six-pack format and are a combination of vanilla and strawberry flavoured ice cream, while the Mickey lollies are a mix of vanilla and chocolate.
"The novelty ice cream sector is an area of increasing popularity and so we’re incredibly excited to be teaming up with Disney, one of the biggest brands in the world, to launch a new product to market," said Charlotte Hambling, senior marketing manager at R&R Ice Cream.
"The new brands are set to add value to the branded kids treats sector – the Mickey Mouse lolly will plug the gap in the market for a chocolated-coated kids product and at just 108 calories per stick, it remains a permissible treat."
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